For founders and executive teams who need senior commercial thinking alongside creative leadership.

This is the work that happens before the agency gets hired. Amber works directly with leadership to identify growth opportunities, align the brand and business strategy, and build a clear roadmap for execution. She knows when to bring in outside partners, how to manage them, and how to hold the vision across every workstream.

This includes:

• Business roadmapping and commercial strategy
• Brand development and market positioning
• Revenue growth and performance planning
• AI Strategy and business implementation
• AI systems and workflow optimization
• Go-to-market strategy for new products or brand extensions
• Partner and agency identification and oversight
• Internal team alignment and creative leadership
• Resource planning and vendor management

For brands that need senior strategic leadership without a full-time hire.

We work alongside your team to define your positioning, build your digital roadmap, and close the gap between how your brand looks and how it performs online. Engagements are tailored to where you are and where you're going.

This includes:

• Brand positioning and identity strategy
• eCommerce strategy and performance optimization
• Conversion rate optimization
• Email marketing strategy and Klaviyo
• Agency selection and creative oversight
• Digital brand development

For brands that need an experienced creative voice guiding their visual identity, digital experience, and brand consistency across every touchpoint.

Amber works directly with your in-house team, branding agency, or development partners to ensure every creative decision serves both the brand and the business. Available as an ongoing monthly partnership.

This Includes:

• Visual identity oversight and brand consistency
• Creative direction across digital and campaign assets
• Art direction for photography and content
• Brand voice and messaging alignment
• Creative vendor selection and management
• Presentation and pitch deck direction
• Seasonal campaign and launch direction

For luxury and premium fashion, home, and lifestyle brands ready for a best-in-class Shopify or Shopify Plus experience.

We lead the strategy, creative direction, and oversight of your Shopify build from vision through launch. We partner with best-in-class development teams to execute with precision, so you get senior-level direction without the agency overhead.

This Includes:

• Shopify and Shopify Plus strategy and oversight
• eCommerce UX and conversion-led design direction
• Theme selection and creative customization direction
• App and integration strategy
• Performance and site speed optimization
• AI search and SEO readiness
• Klaviyo integration and email marketing setup
• Analytics and performance measurement
• Post-launch growth and retention strategy

Available for select clients. Engagements begin with a consultation.