For founders and executive teams who need senior commercial thinking alongside creative leadership.

This is the work that happens before the agency gets hired. Amber works directly with leadership to identify growth opportunities, align the brand and business strategy, and build a clear roadmap for execution. She knows when to bring in outside partners, how to manage them, and how to hold the vision across every workstream.

This includes:

• Brand audit and current-state assessment
• Business roadmapping and commercial strategy
• Brand development and market positioning
• Product & merchandise development guidance
• Revenue growth and performance planning
• AI Strategy and business implementation
• AI systems and workflow optimization
• Go-to-market strategy for new products or brand extensions
• Partner and agency identification and oversight
• Internal team alignment and creative leadership
• Resource planning and vendor management

For brands that need an experienced creative voice guiding their visual identity, digital experience, and brand consistency across every touchpoint.

Amber works directly with your in-house team, branding agency, or development partners to ensure every creative decision serves both the brand and the business. Available as an ongoing monthly partnership.

This Includes:

• Visual identity oversight and brand consistency
• Creative direction across digital and campaign assets
• Art direction for photography and content
• Brand voice and messaging alignment
• Creative vendor selection and management
• Presentation and pitch deck direction
• Seasonal campaign and launch direction

For brands that need senior strategic leadership without a full-time hire.

We work alongside your team to define your positioning, build your digital roadmap, and close the gap between how your brand looks and how it performs online. Engagements are tailored to where you are and where you're going.

This includes:

• eCommerce strategy and performance optimization
• Conversion rate optimization
• Email marketing strategy and Klaviyo
• Agency selection and creative oversight
• Digital brand development

For consumer and lifestyle brands ready for a Shopify experience that reflects the quality of their products and converts more visitors into customers.

We design and develop Shopify and Shopify Plus websites that bring brand strategy, creative direction, and eCommerce performance together. From the first impression to checkout, we create thoughtful, intuitive shopping experiences that build trust, communicate value, and drive conversion.

This Includes:

• Shopify and Shopify Plus strategy and oversight
• eCommerce UX and conversion-led design direction
• Theme-based website design and customization
• Custom website design and development
• App and integration strategy
• Performance and site speed optimization
• AI search and SEO readiness
• Klaviyo integration and email marketing setup
• Analytics and performance measurement
• Post-launch growth and retention strategy

For fashion, home, beauty, and lifestyle brands ready to turn more subscribers into customers and more customers into repeat buyers.

We develop Klaviyo email marketing strategies that connect your brand, customer data, and eCommerce experience. From foundational setup to ongoing campaigns and optimization, we help you build stronger customer relationships and grow revenue beyond the first purchase.

This Includes:

• Klaviyo account setup and Shopify integration
• Email marketing strategy and customer segmentation
• Automated email flows and lifecycle marketing
• Branded email template design
• Campaign planning, design, and execution
• Signup forms and list growth strategy
• A/B testing and performance optimization
• Analytics, reporting, and retention strategy