Brand & eCommerce Strategy with Amber Seagraves
Amber Seagraves is a brand and eCommerce strategist with a rare blend of fashion, product, and digital experience. She built her career inside iconic brands including Ralph Lauren, J.Crew, and Guess, then spent the last decade leading branding, eCommerce, and growth work for more than 125 consumer brands.
These consulting engagements are designed for founders and brand‑driven leaders who want senior‑level thinking on brand and eCommerce, without committing to a full‑time hire on day
Consulting Services
Available Engagements
Strategic Consultation
Focused advisory session
A focused, high‑impact session for brands that need perspective on a key decision, whether that’s positioning, eCommerce direction, assortment, or digital experience. This is ideal if you’re considering a new direction and want senior‑level input before committing.
How it works
Sessions are held via video call. Before we meet, I’ll review your site and any relevant background materials. After the call, you’ll receive a short summary of key recommendations and next steps.
Advisory & Ongoing Strategic Partner
3–6 month consulting engagement
For established brands that want senior‑level brand and eCommerce strategy without immediately hiring a full‑time executive. I work closely with your leadership and in‑house teams to provide ongoing direction across brand, product, eCommerce, and digital experience. This is a thinking and decision‑making role—not execution.
Examples of focus areas:
– Clarifying brand positioning and story
– Strengthening eCommerce experience and merchandising
– Identifying growth opportunities across channels
– Supporting leadership through replatforms, rebrands, or major launches