VoCê Haircare
Client:
Los Angeles-based haircare brand with a focus on clean beauty.
Services:
Shopify ecommerce, web design & development
Klaviyo newsletter marketing
The Client:
VoCÊ is a Los Angeles-based haircare company with a deep passion for providing products that are cruelty-free and 100% vegan, sealed by VoCê products are sold across the country at hair salons and retailers as well as online. Studio Seagraves was hired to refresh their website to reflect the California essence and inspiration for the brand.
Studio Seagraves partnered with VoCê Haircare to build a seamless Shopify site and launch Klaviyo email marketing ahead of Black Friday. Their first holiday campaign drove a 28% lift in email-attributed revenue. We continue to support VoCê with ongoing retention strategy and digital campaigns that align with their brand’s ethos.
The Challenge
VoCê asked us to refresh their entire site to improve conversion, introduce subscriptions, and more clearly communicate their brand story. They also needed ongoing Klaviyo email marketing support to drive promotions and customer retention.
Our Strategy
Studio Seagraves led a full Shopify redesign, streamlining the mobile customer journey and optimizing UX from homepage to checkout. We introduced subscription functionality, product upsells, and cross-sells to increase average order value.
Results
VoCê’s first holiday campaign post-launch drove a 28% lift in email-attributed revenue. Subscriptions added a recurring revenue stream, and the updated site now reflects the elevated, editorial feel of the brand. We continue to support VoCê with retention strategy and digital campaigns that align with their ethos.
“Amber and her team was absolutely amazing with work with! She created a user friendly website for us and always kept up with deadlines. She was easy to communicate with and always went above and beyond to make our website look just like how we envisioned it to be!
