Ce Ce Chin, founder of Babos, is a seasoned fashion industry expert with decades of experience in accessories. Ce Ce created the babouche sneaker which is an evolution of a traditional Moroccan slipper- into a modern sneaker with a bouncy rubber outsole.
“Amber has first-hand product design experience as well as web design. So I knew her design eye would create a great showcase for my footwear. She led the initial process by proposing a soothing core color palette to compliment the shoes. That contribution also helped shape the brand, as she encouraged me to carry the palette over into my email campaigns and social media. She is inquisitive and thorough and makes the process easy and enjoyable.