Celine’s Pilates collection is a stunning example of how luxury brands are expanding into lifestyle. From leather-paneled Reformers to branded kettlebells and activewear, the collection blends fashion and function in a way that only Celine can.
We’re huge fans of the line—but when we visited the site, we saw a missed opportunity to match the luxury of the product with an equally luxurious digital experience.
So, just for fun, we imagined: What if Celine were a Studio Seagraves client?
Here’s how we’d approach a high-end capsule collection launch with conversion, storytelling, and user experience in mind.
Why Luxury Brands Need to Elevate the Online Experience
Even the most design-forward brands can underplay the importance of digital storytelling. While Celine’s collection is beautifully designed, it wasn’t prominently featured on their homepage or supported by a dedicated landing page.
Missed Opportunities We Noticed:
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No homepage spotlight or campaign banner
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No landing page to anchor the collection
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No product bundling strategy to drive AOV
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Minimal narrative to support the lifestyle moment
In luxury eCommerce, presentation equals perceived value. A product like this deserves a full digital moment.
Our Shopify Strategy for High-End Capsule Launches
If a client approached Studio Seagraves with a similar collection, we’d build a full storytelling ecosystem around it. Here's what that looks like:
Design-Driven Layouts
We’d replace the basic product grid with a full-screen, editorial-style layout—think Vogue meets commerce. Every scroll should feel curated and intentional.
Homepage + Landing Page Highlights
We’d dedicate above-the-fold homepage space to the launch, supported by a dedicated landing page tailored to the collection, complete with visual storytelling and shoppable moments.
Lifestyle-First Visuals
Video content across homepage, landing page, and PDPs:
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A model getting ready in Celine leggings
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A slow pan of the Reformer’s Triomphe leather
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Accessories in use in a beautiful, branded setting
Luxury is emotional. We design to show that.
Smart Strategy Behind the Scenes: CRO, AOV, and LTV
A beautiful experience is only half the equation—performance matters, too.
Bundling to Increase AOV
We’d design “Shop the Look” or “Build Your Home Studio” bundles that encourage bigger carts and inspire purchase confidence.
Personalized Flows via Klaviyo
We’d implement behavior-based email flows, like:
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Viewed a yoga mat? → Send a curated Pilates email
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Abandoned cart? → Send a follow-up with lifestyle tips and product highlights
It’s about connecting interest to action without being pushy.
Final Thoughts: Let’s Make Your Brand Feel Like This
We’re just having fun here 😉
But this is exactly how we help premium brands translate beautiful products into high-performing Shopify experiences.
If you're planning a capsule launch or your online store doesn’t match the energy of your product—let’s talk.
Want help building a landing page or Shopify bundle strategy for your next launch?
Contact Studio Seagraves →
Photo courtesy of Celine.com
